Hello, 
this is the selected work of 
Leonardo Barbosa. 

→ SENIOR COPYWRITER AT LOLA/TBWA BRAZIL.

→ GUT, VMLY&R, Y&R, AFRICA, VML.

→ Cannes Lions, The One Show, London International Awards, El Ojo de Iberoamérica.

→ Former copywriting teacher at Cuca Creative School. 

→ 15 years of experience. 

→ Pizza HUT, Penguin Books, VISA, iFood, Itaú Bank, Intimus, Chevrolet, Nestlé, Bank of Brazil, Athos.

→ 55 11 994770575 / barbosacw011@gmail.com
Athos - The Real Problem.

Lgbtq+ people persecuted by politicians in front of what these politicians should presecute.



KFC - Crunch Couture.

Transforming everyday clothing into something fashion has never seen: fried chicken fashion pieces.



NISSAN - The Car STOOHP.

An OOH that uses the same technology of the Nissan Kicks to show a car stopping to the pedestrian in real time.



OMO - Stain Awards. 

A social film with the description of the scenes that made people recognize Oscar Nominee's by their stains.



Penguin Books - Necessary Discounts. Book discounts for people who were spreading misinformation.


Pizza HUT & NFL - HUT HELMET.

A football helmet designed so players and fans can eat pizza hut.


Itaú Bank - Bike FREE.

Renting bikes for 10 cents during Brazil’s biggest truckers strike and traffic chaos.



Chevrolet - Rescue-Drive. A test-drive with a new car for anyone who had to call a tow truck for their old one.

Pizza HUT & NFL - Set PIZZA Hut.

We turned the “HUT” players shout in the game into Pizza Hut in real life.




KFC - Ficante Premium.

Those who made their situationship official on social media got coupons for KFC meals with Onion Rings.


Coletivo - The Unwanted URL.

Mistyped porn url's redirecting to hidden information from the porn industry.


iFood - Promo director.

The biggest reality show director became a promotions director after leaving his main TV show.



Intimus & ESPN - Look At Her.

Partnering with ESPN to sponsor amateur women’s soccer with what they most needed: visibility.


Itaú Bank - Rock In Rio.

Itaú sponsored Rock in Rio and a famous singer to record Mrs Antonieta's first song at 80yo.


Nestlé -  It's a Match.

Showing matches that didn’t work to highlight one that always will.



Ferrari & Shell - Signs.

A F1 car in a sugarcane field to show that Ferrari now runs on sugarcane fuel.



Personal - Gemidão of Zap.

A fake videocase to make a brazilian internet masterpiece famous worldwide.



→ AWARDS LIST.

→ Cannes Lions – Bronze – Print & publishing.

→ Cannes Lions Outdoor – Shortlist.

→ Cannes Lions Promo & Activation Lions – Shortlist.

→ The One Show - Silver - Direct marketing - Craft / Data-driven Personalization.

→ London International Awards - Bronze - Guerrilla Marketing.

→ El ojo de Iberoamérica 2019 - Silver -Direct.

→ El ojo de Iberoamérica 2019 - Bronze - Creative data.

→ El ojo de Iberoamérica 2019 - Bronze - Brand experience and activation.

→ El ojo de Iberoamérica 2019 - Bronze - Media.

→ El ojo de Iberoamérica 2019 - Bronze - Sustainable.

→ 4 publications on Lüerzer’s Archive #5/2015 - O Globo.

→ 2 publications on Lüerzer’s Archive #6/2018 - Embratur.

→ 2 publications on Lüerzer’s Archive #5/2019 - E-galaxia.

→ Festival of Media Latam - Silver - Collaboration award.

→ Festival of Media Latam - Finalist - Media.

→ Most contagious 2013.

→ Contagious magazine #32.

→ El ojo de Iberoamérica 2018 – PR – Finalist.

→ El ojo de Iberoamérica 2013 – Direct – Finalist.

→ El ojo de Iberoamérica 2013 – Promo – Finalist.

→ Forbes – 10 creative marketing ploys.